Global Sports: Buy Adidas MiCoach, Fitness App Comes Free

Friday, August 27, 2010

Buy Adidas MiCoach, Fitness App Comes Free

By Tom Doerr

Sports brand Adidas have recently released a range of fitness accessories called 'miCoach' which monitor heart rate, distance and speed when running. Unlike usual heart rate monitors, the data is not just displayed on a watch; instead they pair with software downloadable for free for all smartphones.

The miCoach gadgets separate themselves from the popular Nike+ pedometer by not pairing exclusively with Apple technology, although the software for the iPhone is likely to be the most popular. The devices will also pair with an array of mp3 players and hardware.

Instead of charging a high price for the software, it is free to download from app stores and the website; this will most likely prove popular as it incorporates GPS enabled smartphones to allow fitness training without the devices.

Although the software can be used alone, the addition of heart rate and footfall are much more effective in performance analysis, meaning an incentive to buy the full price gear.

The software in the app analyses data from the GPS, heart rate and footfall to determine how effective your training is, it will provide on the go feedback from a pre-recorded voice that can instruct you to pick up the pace, relax a little and will direct you through a predetermined, personalised training schedule.

Adidas have released the products in a bid to compete with rivals Nike over their Nike+ products. The Nike+ is much cheaper but has limited functions and only provides a basic analysis. The miCoach provides one of the most in depth analyses of any personal training device, data can be uploaded to an online database to track your progress and provide useful feedback.

If a user is feeling particularly confident, they can allow their results to be automatically uploaded to Facebook in order to share their results with friends. The results can be streamed wirelessly on the go so your friends can track where you are and how fast you are running. Adidas hopes this will encourage users to train harder as they will feel the pressure of everyone watching.

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