Global Sports: Can Free Pokies Help Online Operators to Attract New Clients?

Tuesday, May 22, 2012

Can Free Pokies Help Online Operators to Attract New Clients?

By Richard Wilson


When it comes to net casinos for Australian audiences, the competition is fierce, which is the end works really well for the customers. In order to attract new business, web casinos are engaged in the never-ending struggle to supply larger bonuses, better support, more payment options, and better faithfulness programs.

There is no doubt that the continuously improving conditions for online gamblers are the results of a prerequisite. Online places do not have a benefit of the physical proximity of land-casinos and pubs, and if the players are for who knows what reason not fully satisfied, they are likely to leave, and quickly.

Online operators currently offer their games for a free test-drive. It permits the prospects to begin to know the software before proceeding to make any real-money gambles. Virtually all the casinos have the fun-only option, so how do they gain any tangible competitive advantage?

In a new development, some of the finest web-based casinos for Aussies are now offering free pokies with free spins. This is a double-edged sword: after all , if too many folk simply take the free money and use it to win rather more without ever making a deposit, would not the casino go broke?

To respond to this question, let's inspect the facts pertinent to Australian pokies players:

- 95% of them are male (no surprises there)

- 65% of them are fulltime staff

- 67% are married or in a rather serious relationship

- 74% of them have made at least one deposit

- 16% of all Aussie gamblers make over $150,000 a year

Having these figures under consideration , one can decide that offering free spins really is a sound strategy. If 3 quarters of the players make a deposit, and many of them happen to spend big on entertainment, the end result is a good profit.

This is on par with other industries. Acquisitions of net corporations are reported to be cheap if the price per active member is $30 or less. The IPO of Facebook, though less successful than predicted, still generated approximately $100 per user, a healthy sum particularly when you remember that people aren't there for commercial reasons.

To conclude, we are able to say that when a casino spends $10 to $20 per prospect in free spins, it gives them long term profits while being a good deal for clients, who are getting something for nothing. It also separates the average from the great: only best internet casinos with plenty to offer have the confidence to give away the free spins.




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