Transport for London (TfL) are eager to get more people cycling or walking around the capital, and they have now partnered with Recyclebank to create a new initiative aimed at achieving exactly that.
A new initiative, due to be launched in spring 2012, will make various rewards available to people who walk or cycle in London. These rewards will take the form of discounts and offers that will be redeemable at more than 3,000 businesses in the capital.
A smartphone app has been built specially for the scheme - once installed, it will log journey distances, and points will be awarded based on miles covered. Users can then exchange these points for deals at participating businesses.
TfL and Recyclebank intend to begin testing the system from the end of the year. They are enthusiastic about the prospect of getting more people walking and cycling, and hope that the scheme will contribute to a reduction in pollution, an easing of congestion, and improvement in Londoners' health.
Recyclebank are keen to further expand the number of partners involved - they regard this as being central to making the scheme as successful as possible. They urge businesses, both local and national, to get in touch and discuss the opportunities avaialable.
Recyclebank already works with several local councils around the country running reward schemes designed to promote household recycling.
A spokesman for TfL said that walking and cycling are "the healthiest and greenest ways to travel," and pointed out that they're "already on the increase in the capital." Nevertheless, they hope that this new initiative will see the numbers rise further, and are confident this will have a number of benefits for individuals and the city as a whole.
If you think you are too good to get around on foot or bike, think again. Wills and Kate, the Duke and Duchess of Cambridge no less, are fond of cycling around London, and it's even been reported that they sometimes make use of the city's 'Boris bikes' when not on official duties. So get on your bike - you'll be in good company!
A new initiative, due to be launched in spring 2012, will make various rewards available to people who walk or cycle in London. These rewards will take the form of discounts and offers that will be redeemable at more than 3,000 businesses in the capital.
A smartphone app has been built specially for the scheme - once installed, it will log journey distances, and points will be awarded based on miles covered. Users can then exchange these points for deals at participating businesses.
TfL and Recyclebank intend to begin testing the system from the end of the year. They are enthusiastic about the prospect of getting more people walking and cycling, and hope that the scheme will contribute to a reduction in pollution, an easing of congestion, and improvement in Londoners' health.
Recyclebank are keen to further expand the number of partners involved - they regard this as being central to making the scheme as successful as possible. They urge businesses, both local and national, to get in touch and discuss the opportunities avaialable.
Recyclebank already works with several local councils around the country running reward schemes designed to promote household recycling.
A spokesman for TfL said that walking and cycling are "the healthiest and greenest ways to travel," and pointed out that they're "already on the increase in the capital." Nevertheless, they hope that this new initiative will see the numbers rise further, and are confident this will have a number of benefits for individuals and the city as a whole.
If you think you are too good to get around on foot or bike, think again. Wills and Kate, the Duke and Duchess of Cambridge no less, are fond of cycling around London, and it's even been reported that they sometimes make use of the city's 'Boris bikes' when not on official duties. So get on your bike - you'll be in good company!
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