Global Sports: What Drives Tennis Apparel For Women

Friday, March 18, 2011

What Drives Tennis Apparel For Women

By Ned Dagostino


Check out photos of women tennis players from the early years of the last century. Now check out today's players. The first thing you'll notice about the tennis apparel for women is that the skirts have become much shorter. There's one main reason for this, and it has nothing to do with looking good for the men watching. Women know the reason for the change is all about comfort.

Manufacturers know this and therefore there is plenty of comfortable, and yes, stylish clothing available. And you'll find that many of those stylish outfits are modeled after the ones worn by women on the pro circuit. So it's apparent that how the clothing looks is still important, although not quite as important as the fit, comfort and quality. Just look at the recent media. Sure you'll find articles on the latest tournament, but you'll also find articles on what the women are wearing on the court. People like to read about it or they wouldn't write about it.

Formal clothing was the norm on the grass courts in England in the early years of the last century. That's what the ladies wore. Full length clothes were what women wore. But the sport has changed along with the clothing. Tennis is now not just a game played on lawns. It is a billion dollar industry with incredible amounts of money spent in advertising and marketing. Today's apparel features synthetic materials of a myriad of colors. Long ago it was loose fitting, white cotton fabrics only to provide comfort.

Compared to other popular games, tennis is not a game where the outfits can be unisex. Men and women have to wear different clothing and the sports garment fashion industry is pulling no stops to vie with one another for getting a larger slice of the revenue. Tennis apparel for women is meant to make them feel great in all weather conditions and also make them look great. The apparel will fit snugly without affecting your performance.

Yes things are certainly different now. Whereas at one time only white was allowed, now just about every court allows multi-colored garments. Women are typically wearing skirts while men generally wear shorts. But even women can wear shorts since most courts now permit it.

When choosing your tennis clothes there are some things you should consider. If you choose to wear a skirt, you'll need to look at how it fits and how long it is. You clearly don't want something that's too tight. That would be much too uncomfortable. Your play will also suffer if you wear a skirt that is too loose.

If you play you want to be able to compete. And to compete you have to be comfortable. You also want to keep the moisture away so light fabrics are a must. Just like in any other sport, you don't want your clothing to impact how well you play tennis. But don't forget you also want to look good too!




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