Global Sports: Chevrolet Heartbeat of America

Friday, October 19, 2012

Chevrolet Heartbeat of America

By Lester Panorama


When you look back at the times past of GMC trucks, you can see that it was a consequent of General Motors acquisition of two independent auto makers. In 1909, General Motors was able to procure a newly established firm then, the Rapid Motor Vehicle Company. This auto maker was known for its production of commercial trucks with an engine that is provided with only a sole cylinder. With the acquisition of this company, the General Motor truck name came to life. In the same time period, GM was also able to acquire another automaker, the Reliance Motor Car Company. Rapid and Reliance were then united in 1911 that have paved the way to the emergence of GMC truck trade name. After a year, the earliest GMC trucks were put on show in the New York Motor Show. In this particular event, the early GMC trucks gained flourishing evaluation from the attendees.

General Motors Corporation which is usually shortened as GMC is the other name for the company in the early times. This can lead to confusion with the name of the trucks they are producing then though. Because of that, the company name was altered to General Motors. GMC was left as the trade name of the trucks and other large vehicles being produced by the company. Yellow Coach is a Chicago-based Company that specializes in the manufacture of bus. In 1925, GM paid for a large portion of the company's share of stock and became the major stake holder. After more than a decade, GM totally bought the company and turned it into the Coach Division of GM. The period of World War II has helped in the success of GMC trucks. This is so since the US government has contacted the company to construct large vehicles that will be used by the military force in the war. More than 600,000 huge vehicles were fabricated by the company during this time. The large vehicles-production of GMC is still continuing today. The large vehicles they offer in the auto market of Middle East and North America include military tanks, SUV's, trucks and Lorries.

The progress in GMC trucks and buses persist until the late 80's. Center in Canada was constructed just to meet the increasing demand on buses and large vehicles then. However in 1987, GM was required to put on sale the bus and coach rights to Transportation Manufacturing Corporation Company and Canadian Coaches Corporation because of the progressing rigid competition in the market at that time. As of today, GMC is a maker of large vehicles like SUV's and pick-up trucks. There was a time though when the company also offered other large vehicles that include military tanks and trucks, fire trucks, ambulance, coaches and mobile homes.

Under the GM umbrella, GMC and Chevrolet are the two divisions that put forward auto models with about the same look and form. The variation can only be in the style of the grill and the nameplates, other than those the autos are the same. The quad headlights in the GMC grille are distinct among the GMC models offered from1962 up to 1972. Chevrolet models on the other hand make use of the dual headlights. The advantage of GMC over Chevrolet is on the marketing strategy. Chevrolet can only be availed through Chevrolet dealers while GMC can be bought in Cadillac and Pontiac dealerships too. The manufacture of Chevy and GMC models with same appearance was ended in 2007 when GMC offered the new and particular models Sierra and Silverado. Yet its not easy to hunt around for good low km clean used trucks in Surrey or Vancouver BC.  For the rugged British Columbia wilderness or up north they are un ultra high demand.  If you can spot one online on Kijii or the lower mainland Craiglist grab late Saturday night grab it. It will be gone by the morning. Its true that truck & auto dealers offer a larger variety and volume of product all in one place. Yet shop at a Canadian car dealer and you pay G.S.T. where at a private sale you will not and thus save the hated 5 % V.A.T. gouge and squeeze Canadian tax.

Chevrolet holds the upper hand in the US auto market having greater sales when matched with the GMC autos. In Canada, GMC takes the lead because its models are far more popular than the Chevrolet models. Although these two brand names may have their own market, the results will not change. Either GMC or Chevy lead the sales in the market, General Motors will still benefit. This only goes to say that this company is really making it big in the auto market. All around the globe GM is popular for its dependable huge autos.






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