Global Sports: The Positives of a Commuter Bike Line for WWE

Tuesday, November 20, 2012

The Positives of a Commuter Bike Line for WWE

By Rob Sutter


World Wrestling Entertainment certainly has made quite a few partnerships lately. Whether it's the formation of the Be a STAR Alliance or work done alongside Susan G. Komen for the Cure, the professional wrestling entity has done quite a bit of work in order to be generally accepted. With a business that stresses physical activity, being a pro wrestling entity, I feel like a commuter bike line would be fitting. It could keep fans of all ages in shape and that's just the tip of the iceberg.

You're probably wondering why WWE would start a commuter bike line and how people could be attracted to it. Well, think about how widely regarded the WWE brand is worldwide. Wouldn't you think that a bike bearing the design of a certain wrestler would go for a hefty sum? For example, I wouldn't be the first guy to pay attention to a Stone Cold Steve Austin bike. Biking authorities like Linus pride themselves on selling rare and vintage bicycles, so it's possible that WWE could make these models limited edition runs, thereby making quite a bit of money off of them.

When it comes to WWE merchandise, there's no question that there are constant rising of prices. When action figures from this company are brought into toy and retail chains, they're done in certain runs. For every five or ten John Cena figures in a set, there's only about one, if that, limited edition Ultimate Warrior to be found. Supply and demand done in this fashion only hurts those who want the rarer figures and when eBay sellers raise the prices to great heights, the hobby is made more daunting.

Let's say that WWE wrestlers actually went out to publicly endorse this movement. Be a Star has seen well-spoken men and women from the company go out to schools and speak about the dangers and results of bullying. I could imagine that wrestlers who are highly athletic above the rest would be the ones to demonstrate just how well the commuter bikes worked in a populated area. Those who were already seen as biking enthusiasts may be more driven to move and kids could constantly pester their parents to allow them access to the movement too.

WWE consistently showcases ads displaying the dangers of doing professional wrestling moves at home. Those who are seen on TV are trained to do these things and I can only imagine a commuter bike would be the perfect idea to endorse. WWE, being a company with a physical inclination, would be smart to take this idea into consideration. WWE fans might not be terribly big on biking at first but if this idea were to be implemented in a real-life scenario, commuter biking at large would become that much greater.




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