Kelly Brook has once again teamed up with Reebok in another campaign for the sportswear giant. This time she will be keeping her clothes on though unlike the last time she modelled nude for their line of trainers in a nationwide naked billboard campaign.
With this concept, Reebok claim that it increases the activation of calf muscles by 11% and gluteus maximus muscles by 28%. The idea is to give your legs and bum a workout without actually doing much exercise, apparently from the advert it even works while cleaning the house!
Brook, now 30, says she is happy with her body and has accepted who she is, but still maintains a fitness regime. She says "I've hit 30 and I have accepted this is my body shape, and I'm happy with what I am and who I am. My legs are quite toned at the moment and I have a small waist so I dress to accentuate it. I have a bigger bum and bigger boobs but I'm generally small-boned. I've got real boobs and I guess they could be a bit perkier! But in general I'm pretty happy with everything."
So it's like wearing a permanent wobble board you might find in a gym, and f you have ever tried one of those you will know that it certainly gives you enough of a workout. But does such a small difference in a shoe really make a difference to your workout?
The trails were also conducted with a group aged 21 to 27 and both groups were tested with regular trainers to compare. The first results were not impressive, using the Reetone trainers did not increase caloric expenditure or heart rate and only produced aching of the muscles.
The results declared an increase in muscle activity for the subjects wearing the Easytone trainers in the muscles specified, but not to the degree Reebok claimed. The verdict is that although the trainers do provide a small degree of extra muscle usage, they are fairly expensive and it would depend on the individual consumer as to whether they believed it was worth it. Judging by the perky models featured in the advert, the campaign is likely to be very successful in convincing consumers of this.
With this concept, Reebok claim that it increases the activation of calf muscles by 11% and gluteus maximus muscles by 28%. The idea is to give your legs and bum a workout without actually doing much exercise, apparently from the advert it even works while cleaning the house!
Brook, now 30, says she is happy with her body and has accepted who she is, but still maintains a fitness regime. She says "I've hit 30 and I have accepted this is my body shape, and I'm happy with what I am and who I am. My legs are quite toned at the moment and I have a small waist so I dress to accentuate it. I have a bigger bum and bigger boobs but I'm generally small-boned. I've got real boobs and I guess they could be a bit perkier! But in general I'm pretty happy with everything."
So it's like wearing a permanent wobble board you might find in a gym, and f you have ever tried one of those you will know that it certainly gives you enough of a workout. But does such a small difference in a shoe really make a difference to your workout?
The trails were also conducted with a group aged 21 to 27 and both groups were tested with regular trainers to compare. The first results were not impressive, using the Reetone trainers did not increase caloric expenditure or heart rate and only produced aching of the muscles.
The results declared an increase in muscle activity for the subjects wearing the Easytone trainers in the muscles specified, but not to the degree Reebok claimed. The verdict is that although the trainers do provide a small degree of extra muscle usage, they are fairly expensive and it would depend on the individual consumer as to whether they believed it was worth it. Judging by the perky models featured in the advert, the campaign is likely to be very successful in convincing consumers of this.
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Consumers can get their hand on the easytone trainers in stores and online and there is rumour of a extended Reebok easytone due next year.
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